november 21 etc
I posted this earlier today.
(Click the thing, go there, read the thing, come back. I'll wait.)
Anyway as I mentioned there, as much as I'm completely over brand anthropomorphism on social, I will always, always have a soft spot for whoever is running the various Wendy's accounts. The Wendy's folks basically invented the genre. They've been a fun version of unhinged since before it was cool and well before it was overdone.
There was a time when all I really wanted to do was write brand tweets, a thing that became a job back in 2009. I was a web-obsessed early-adopter and copywriter in 2009 and there was a clear fit there. My first jobs in social were writing posts (including tweets) for brands. I started small, but in late 2011 I was the guy writing/adminning Coca-Cola Canada's Twitter account. (Later I would do work in social that would make the Coca-Cola stuff look small time.)
The Coke job wasn't nearly as cool as it could have been. I had to get tweets approved before posting and the people who did the approvals usually took 3-5 days to respond. We tried to explain that social doesn't move nearly that slowly, but it didn't matter. In retrospect I think even in 2011 the big brands knew they were going to be the ones making the rules before too long.
The only thing I truly remember from my time at that agency was that a trust fund creep I worked with who loved to pretend he was my boss (he wasn't) started running his mouth at me when I was working overtime one day. With my calmest, deepest, and most severe voice I said something like "I think you should reconsider your tone" and the implication that I was thinking of making a jack-o-lantern out of his head was pretty clear.
I know it's morally incorrect but I still get a little shiver of satisfaction when I think about making him feel afraid. Guys like that are always so happy to bully other people yet they're so, so breakable.
One day when I have nothing to lose I will tell everyone all the things I know about all the creeps and sociopaths who work in music, media, marketing, and advertising in this country but until then
I am very excited by this opportunity because ever since I was a little kid I dreamed of creating shareholder value! Yes I am comfortable with a three days in the office because I actually I prefer the office! I might even work there when I don't have to!
🌲 gonna
🌼 go
🌱 touch
🌳 grass
🌷 now
Be good to yourself.
If you enjoyed this post, click the little up arrow chevron thinger below the tags to help it rank in Bear's Discovery feed and maybe consider sharing it with a friend or on your socials.